Sean McCormick
Chief Executive Officer
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs
Dave Matthews Band (chill) – The Killers (getting stuff done)
My Dad, and two of my Uncle’s have all owned Pet Stores. I didn’t own any pets growing up.
Vince Villani
Chief Technology Officer
I never said most of the things I said
Tough, all time - Pearl Jam
I’m so addicted to golf I’ve been caught watching LPGA with no sound in the middle of the night.
Matt Mockus
President
Imagination is more important than knowledge.
Willie Nelson...not a band but he's my favorite.
I helped coach a team the won the Little League Softball World Series.
Jon DelRusso
VP of Interactive Media
Commit to the next level – Bill Parcells
Pearl Jam
I like my pizza and fries well done.
Robert Ricafort
SVP of Client Services
"If it is to be, it is up to Me" - William H. Johnsen
New Edition
I began my career in education, as a high school business education teacher.
Stephanie Johnson
Vice President of Performance Marketing
"Stay hungry. Stay foolish." - Steve Jobs
Michael Jackson
I love the beach and sunshine.
Brian Rampone
Director of Client Services
Success is getting what you want.  Happiness is wanting what you get.
Foo Fighters
I have been playing soccer since I was 4 years old.
Zack Bloom
Sr. Account Director
"All things are possible for those who believe" - Tom Coughlin
Red Hot Chili Peppers - Honorable mention: Blues Traveler
I played two seasons of baseball in Australia and am also a two-time, chicken wing eating contest champion!
Sara Shea
Operations Manager
"I don't see much sense in that," said Rabbit. "No," said Pooh humbly, "there isn't. But there was going to be when I began it. It's just that something happened to it along the way."
I adored my Police album when I was in first grade, and in fifth grade, I dressed like Cyndi Lauper for Halloween. My first three teenage concerts were “M” bands: Dead Milkmen, Meat Beat Manifesto, and Moby. Kraftwerk’s live visuals are superior to any others I’ve seen. In college, I wore baby-doll shoes and ended up in a Ween mosh pit (mistake). The bands with the most songs currently on my iPod playlists are Sigur Rós, Joy Division, Radiohead, Love & Rockets, Smashing Pumpkins, Mazzy Star, and Silversun Pickups; I anticipate this will change again soon.
Since I live within a mile of everywhere I need to be on a day-to-day basis, I walk about eighty percent of the time and I love it. Instead of sitting at a red light breathing exhaust, I’m out in the midst of ever-changing Colorado weather, alone with random changing landscapes. Instead of being annoyed at the driver on his/her cell phone taking a right with the left blinker on, I’m walking with my little boy through the seasons while he chatters on and on about what he knows, questions, and imagines (nothing better than that).
Caroline Scarborough
Director of Strategic Development
"Imperfection is beauty, madness is genius, and it's better to be absolutely ridiculous than absolutely boring." - Marilyn Monroe.
Zac Brown Band - but I also love Taylor Swift, Jimmy Buffett & David Gray!
I have lived in three different regions of the United States; born & raised in California, attended college in Ohio and currently reside in Connecticut!
Christopher Durden
Business Analyst
"Don't let anybody kick your cat or steal your dream"
Chet Baker
I visited the floor of the New York Stock Exchange when I was 12 years old. I wore a clip-on tie.
Erica Baranowsky
Manager of Call Verified Services
Laugh when you can, apologize when you should, and let go of things you can't change
Edward Sharpe and Magnetic Zeros
Even though I am allergic to cherries and almonds, I still eat them because I like to live on the edge:)
Jennifer Vidal
Call Verified Support
"Behind every great man is a woman rolling her eyes." - Jim Carey
Maroon 5
I have two beautiful kids, both girls, both of their names start with the letter M.
Baxter
Morale Engineer
“Cute little red-headed girl” – Snoopy
Baha Men
I only come into the office on Tuesdays and Thursdays, don’t tell the boss.

Why Ifficient?

Because We Challenge the Status Quo

Because Our People Define Us,

Because Our Technology Creates the Curve

Welcome to the
Network of Efficiency

Products & Services

Lead Generation

Ifficient is 100% results driven network that thinks like an agency. Our technology allows advertisers to reach targeted consumers via lead generation, cost per action, display, email and list management.

Content Monetization

Ifficient partners with hundreds of intuitive, content based websites in which we promote and advertise your clients campaigns to increase publisher domain revenue. Get paid for what you deliver!

Targeted Results, Multiple Verticles
  • Education
  • Healthcare / Pharmacy
  • Travel
  • Daily Deals / Coupons
  • Financial Services
  • Premium Brand Advertising

How Do We Do It?

Search Marketing

Through in-house strategy and trusted partnership, we've found winning search strategies that help our clients get what they came for: consumers.

Display

Banner ads deliver high performance and targeted brand recognition. Placements put our school customers in front of future. Geographic, psychographic or demographic... it's all about seeking out high intent consumers.

Email Marketing

Through an internal list of opt-in users and wisely chosen partners, this channel is producing leads via the traditional and mobile web.

Social Media

We use internal social channels to generate leads for clients. The channel range from career advice to daily deals. Re-targeting thourgh this venue has seen a great amount of success.

Mobile Marketing

We drive both live calls and short form data leads though strategic partnerships with app developers, in-house mobile search and mobile display.

About Us

Welcome to the network of efficiency.

Founded in 2006 by Sean McCormick and Vince Villani, Ifficient has created proprietary technology to deliver quality online lead generation solutions.

contact us

Contact Information Form

BurtonBlazy - SVP Marketing

StarwoodVacation Ownership

"Ifficient shortened the learning curve. I hired Ifficient at SVO because we were behind in many aspects of interactive. Ifficient and the team quickly assessed those gaps and provided a control / test platform-while training / educating my team on SEM/SEO, Banner, Social, Mobile, etc.

When you hire Iffiecient you are getting more than an interactive agency, you get a research arm that stays abreast of the every changing interactive landscape, business partner committed to your success."